Urban Personality Meets Curated Colour
Channelling Shoreditch’s industrial heritage and vibrant creative pulse, this apartment was reimagined by The Stylesmiths for a design-conscious couple and their two four-legged companions. With a strong affinity for bold colour, sculptural forms and expressive art, the brief was to create a home that balanced edge with elegance — a London loft feel grounded in tactile comfort and personality.
Our London interior designers delivered a full-scope residential fitout across the open-plan living space, enclosed winter garden, hallway, and two bedrooms. Every detail was considered — from bespoke lighting design to curated furniture, art placement, rug customisation and layered soft furnishings — to reflect the couple’s bold, personal style.
Soft pinks and deep blues, lifted from the clients’ own art collection, formed the foundation of the palette. These saturated tones set the mood for each space while creating cohesion across the apartment design. A highlight moment was the tiled cylindrical column in the winter garden — introduced to bring sculptural rhythm and visual interest to the space’s architectural core.
Another clever design intervention saw the relocation of an unsightly control unit from a key living room wall — preserving the home’s potential for a statement artwork and unlocking the visual impact the space deserved.
This project is a testament to The Stylesmiths’ approach to bespoke interior design in London — where expressive materials, clever planning, and creative restraint come together to reflect both function and feeling.
